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Advertising on Trial

- Consumer Activism and Corporate Public Relations in the 1930s

af Inger L. Stole

indgår i History of Communication serien

Advertising on Trial af Inger L. Stole
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Met with fierce political opposition from organized consumer movements, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780252030598
  • Indbinding:
  • Hardback
  • Sideantal:
  • 312
  • Udgivet:
  • 27. April 2006
  • Størrelse:
  • 152x229x25 mm.
  • Vægt:
  • 567 g.
  • Ukendt - mangler pt..

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Met with fierce political opposition from organized consumer movements, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. This book examines how consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate advertising.

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