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Advertising as Communication

Bag om Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138136670
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 129x198x0 mm.
  • Vægt:
  • 453 g.
  • 2-4 uger.
  • 18. december 2024
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- Rabat på køb af fysiske bøger
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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