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Advertising as Communication

af Gillian Dyer

indgår i Studies in Culture and Communication serien

Advertising as Communication af Gillian Dyer
Bag om Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415027816
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 18. november 1982
  • Størrelse:
  • 140x216x15 mm.
  • Vægt:
  • 316 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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