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Advances in National Brand and Private Label Marketing

af Francisco J. Martínez-López

indgår i Springer Proceedings in Business and Economics serien

Advances in National Brand and Private Label Marketing af Francisco J. Martínez-López
Bag om Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783031065835
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 28. Maj 2023
  • Udgave:
  • 23001
  • Størrelse:
  • 155x12x235 mm.
  • Vægt:
  • 335 g.
  • 2-3 uger.
  • 9. Oktober 2024
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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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