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Zombie Marketing

- The Epidemiology of Brand Awareness

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Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781517593438
  • Indbinding:
  • Paperback
  • Sideantal:
  • 92
  • Udgivet:
  • 30. september 2015
  • Størrelse:
  • 152x229x5 mm.
  • Vægt:
  • 136 g.
  • 2-3 uger.
  • 29. januar 2025
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Beskrivelse af Zombie Marketing

Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace

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