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ZAG

- The #1 Strategy of High-Performance Brands

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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780321426772
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 28. September 2006
  • Størrelse:
  • 136x203x13 mm.
  • Vægt:
  • 214 g.
  • 2-3 uger.
  • 10. Oktober 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af ZAG

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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