Writing Marketing
- Indbinding:
- Paperback
- Sideantal:
- 272
- Udgivet:
- 24. august 2005
- Størrelse:
- 235x158x16 mm.
- Vægt:
- 416 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Writing Marketing
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
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