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Writing for Public Relations and Strategic Communication

Bag om Writing for Public Relations and Strategic Communication

Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781793511881
  • Indbinding:
  • Paperback
  • Sideantal:
  • 442
  • Udgivet:
  • 3. august 2021
  • Vægt:
  • 333 g.
  • 2-3 uger.
  • 6. december 2024

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- Adgang til 70.000+ titler
- Ingen binding

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Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.

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