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Winning Market Leadership

- Strategic Market Planning for Technology-Driven Businesses

af Adrian Ryans
Winning Market Leadership af Adrian Ryans
Bag om Winning Market Leadership

Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471644309
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 9. februar 2000
  • Størrelse:
  • 243x166x27 mm.
  • Vægt:
  • 678 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Winning Market Leadership

Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.

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