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Wine Queens

- Understanding the Role of Women in Wine Marketing

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This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319166605
  • Indbinding:
  • Paperback
  • Sideantal:
  • 49
  • Udgivet:
  • 21. marts 2015
  • Udgave:
  • 2015
  • Størrelse:
  • 235x155x3 mm.
  • Vægt:
  • 1124 g.
  • 8-11 hverdage.
  • 10. december 2024
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Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
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Beskrivelse af Wine Queens

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.

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