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Wine Marketing

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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750654203
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 24. september 2007
  • Størrelse:
  • 166x233x20 mm.
  • Vægt:
  • 588 g.
Leveringstid: 2-4 uger
Forventet levering: 30. november 2024

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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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