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Wiley Pathways Marketing

af Alexander (University of Massachusetts at Amherst) Hiam
Wiley Pathways Marketing af Alexander (University of Massachusetts at Amherst) Hiam
Bag om Wiley Pathways Marketing

From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471790792
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 8. september 2006
  • Størrelse:
  • 183x229x20 mm.
  • Vægt:
  • 635 g.
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Alexander (University of Massachusetts at Amherst) Hiam

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Beskrivelse af Wiley Pathways Marketing

From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company.

Brugerbedømmelser af Wiley Pathways Marketing



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