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When the Nerds Go Marching In

- How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns

af Rachel K. (Professor of Political Science Gibson

indgår i OXFORD STUDIES DIGITAL POLITICS SERIES serien

When the Nerds Go Marching In af Rachel K. (Professor of Political Science Gibson
Bag om When the Nerds Go Marching In

When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780195397789
  • Indbinding:
  • Hardback
  • Sideantal:
  • 322
  • Udgivet:
  • 30. september 2020
  • Størrelse:
  • 159x241x22 mm.
  • Vægt:
  • 585 g.
  • 2-4 uger.
  • 8. februar 2025
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When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internet
in election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.

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