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When MBAs Rule the Newsroom

- How the Marketers and Managers Are Reshaping Today's Media

af Doug Underwood
When MBAs Rule the Newsroom af Doug Underwood
Bag om When MBAs Rule the Newsroom

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231080484
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. juli 1993
  • Størrelse:
  • 237x157x23 mm.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af When MBAs Rule the Newsroom

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

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