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What's Your Point?

- The Brand Arrow - Define Your Point. Grow Your Brand

af Bruce M McKinnon
What's Your Point? af Bruce M McKinnon
Bag om What's Your Point?

Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912863235
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 18. oktober 2019
  • Størrelse:
  • 214x138x15 mm.
  • Vægt:
  • 184 g.
  • Ukendt - mangler pt..

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Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

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