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What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain

af Steven Cody, Richard Harte
What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain af Steven Cody
Bag om What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain

Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's "pain."

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071411035
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 27. februar 2003
  • Udgave:
  • Størrelse:
  • 226x150x13 mm.
  • Vægt:
  • 252 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's "pain."

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