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What Is Marketing?

af Alvin J. Silk
What Is Marketing? af Alvin J. Silk
Bag om What Is Marketing?

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422104606
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 1. Oktober 2006
  • Størrelse:
  • 155x231x19 mm.
  • Vægt:
  • 334 g.
  • 8-11 hverdage.
  • 10. Oktober 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af What Is Marketing?

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

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