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This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138064669
  • Indbinding:
  • Hardback
  • Sideantal:
  • 218
  • Udgivet:
  • 5. april 2018
  • Størrelse:
  • 240x162x20 mm.
  • Vægt:
  • 456 g.
  • 8-11 hverdage.
  • 25. november 2024

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Beskrivelse af Visual Public Relations

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.

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