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Visual Merchandising

- In-store Communication to Enhance Customer Value

Bag om Visual Merchandising

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788885486416
  • Indbinding:
  • Paperback
  • Sideantal:
  • 372
  • Udgivet:
  • 1. juni 2018
  • Størrelse:
  • 231x151x31 mm.
  • Vægt:
  • 572 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Visual Merchandising

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

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