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Visual Marketing

- From Attention to Action

indgår i Marketing and Consumer Psychology Series serien

Visual Marketing
Bag om Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805862928
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 19. september 2007
  • Størrelse:
  • 162x229x23 mm.
  • Vægt:
  • 750 g.
  • 2-4 uger.
  • 17. december 2024
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Beskrivelse af Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

Brugerbedømmelser af Visual Marketing



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