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Videostyle in Presidential Campaigns

- Style and Content of Televised Political Advertising

af Anne Johnston
Videostyle in Presidential Campaigns af Anne Johnston
Bag om Videostyle in Presidential Campaigns

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275940713
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 30. oktober 2000
  • Størrelse:
  • 234x156x14 mm.
  • Vægt:
  • 572 g.
  • 2-3 uger.
  • 10. december 2024
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- Adgang til 70.000+ titler
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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

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