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Vertical Price Coordination and Brand Care

- Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

af Dieter Ahlert, Benjamin Schefer

indgår i SpringerBriefs in Business serien

Vertical Price Coordination and Brand Care af Dieter Ahlert
Bag om Vertical Price Coordination and Brand Care

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642355691
  • Indbinding:
  • Paperback
  • Sideantal:
  • 84
  • Udgivet:
  • 13. april 2013
  • Udgave:
  • 2013
  • Størrelse:
  • 234x156x4 mm.
  • Vægt:
  • 1533 g.
  • 8-11 hverdage.
  • 10. december 2024
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Competition law regulates anti-competitive conduct by companies in order to maintain market competition. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.

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