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Value Merchants

- Demonstrating and Documenting Superior Value in Business Markets

Bag om Value Merchants

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422103357
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 7. november 2007
  • Størrelse:
  • 162x243x23 mm.
  • Vægt:
  • 528 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Value Merchants

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

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