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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

af Harry Macdivitt
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value af Harry Macdivitt
Bag om Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780071761680
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 16. november 2011
  • Størrelse:
  • 236x151x25 mm.
  • Vægt:
  • 586 g.
  • 8-11 hverdage.
  • 11. december 2024
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Forlænget returret til d. 31. januar 2025

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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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