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User Generated Branding

- Integrating User Generated Content into Brand Management

Bag om User Generated Branding

From a brand management perspective, the author analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834923240
  • Indbinding:
  • Paperback
  • Sideantal:
  • 451
  • Udgivet:
  • 15. juli 2010
  • Udgave:
  • 2010
  • Størrelse:
  • 210x148x24 mm.
  • Vægt:
  • 623 g.
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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From a brand management perspective, the author analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

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