Uniform Across-the-Board Promotions
- Indbinding:
- Hardback
- Sideantal:
- 102
- Udgivet:
- 29. Maj 2014
- Udgave:
- 2014
- Størrelse:
- 235x155x8 mm.
- Vægt:
- 354 g.
Leveringstid:
2-3 uger
Forventet levering: 9. Oktober 2024
Beskrivelse af Uniform Across-the-Board Promotions
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
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