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Uniform Across-the-Board Promotions

af Marc-Oliver Jauch

indgår i Contributions to Management Science serien

Uniform Across-the-Board Promotions af Marc-Oliver Jauch
Bag om Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319071145
  • Indbinding:
  • Hardback
  • Sideantal:
  • 102
  • Udgivet:
  • 29. maj 2014
  • Udgave:
  • 2014
  • Størrelse:
  • 235x155x8 mm.
  • Vægt:
  • 354 g.
  • 8-11 hverdage.
  • 10. december 2024
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Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

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