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Understanding the Older Consumer

- The Grey Market

af Barrie (University of Leicester Gunter

indgår i International Series in Social Psychology serien

Understanding the Older Consumer af Barrie (University of Leicester Gunter
Bag om Understanding the Older Consumer

Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415186445
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 3. september 1998
  • Størrelse:
  • 156x234x10 mm.
  • Vægt:
  • 300 g.
  • 2-3 uger.
  • 2. december 2024
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Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.

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