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Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138219113
  • Indbinding:
  • Hardback
  • Sideantal:
  • 98
  • Udgivet:
  • 11. oktober 2016
  • Størrelse:
  • 225x147x11 mm.
  • Vægt:
  • 252 g.
  • 8-11 hverdage.
  • 21. november 2024
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Beskrivelse af Understanding the Born Global Firm

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

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