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Understanding Public Relations

- Theory, Culture and Society

Bag om Understanding Public Relations

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781473913103
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 1. maj 2018
  • Størrelse:
  • 170x241x16 mm.
  • Vægt:
  • 500 g.
  • 8-11 hverdage.
  • 9. december 2024
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Beskrivelse af Understanding Public Relations

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

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