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Understanding Branding in Higher Education

- Marketing Identities

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This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137560704
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 26. oktober 2017
  • Udgave:
  • 12018
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 3745 g.
  • 8-11 hverdage.
  • 9. december 2024

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This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy.

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