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Ultimate Book of Business Brands

- Insights from the World's 50 Greatest Brands

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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841124391
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 29. oktober 2002
  • Udgave:
  • 2
  • Størrelse:
  • 155x232x13 mm.
  • Vægt:
  • 404 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends.

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