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Trustworthy Online Controlled Experiments

- A Practical Guide to A/B Testing

af Ron Kohavi
Trustworthy Online Controlled Experiments af Ron Kohavi
Bag om Trustworthy Online Controlled Experiments

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781108724265
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 2. april 2020
  • Størrelse:
  • 226x152x19 mm.
  • Vægt:
  • 444 g.
  • 4-7 hverdage.
  • 30. november 2024
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Beskrivelse af Trustworthy Online Controlled Experiments

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.

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