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Trust, Social Relations and Engagement

- Understanding Customer Behaviour on the Web

Bag om Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230391246
  • Indbinding:
  • Hardback
  • Sideantal:
  • 231
  • Udgivet:
  • 31. Juli 2012
  • Størrelse:
  • 138x222x20 mm.
  • Vægt:
  • 440 g.
Leveringstid: 2-3 uger
Forventet levering: 9. Oktober 2024

Beskrivelse af Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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