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Trust, Social Relations and Engagement

- Understanding Customer Behaviour on the Web

af D. Padua
Trust, Social Relations and Engagement af D. Padua
Bag om Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230391246
  • Indbinding:
  • Hardback
  • Sideantal:
  • 231
  • Udgivet:
  • 31. juli 2012
  • Størrelse:
  • 138x222x20 mm.
  • Vægt:
  • 440 g.
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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