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True Story

- How to Combine Story and Action to Transform Your Business

af Ty Montague
True Story af Ty Montague
Bag om True Story

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422170687
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 16. juli 2013
  • Størrelse:
  • 164x242x22 mm.
  • Vægt:
  • 451 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af True Story

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

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