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Transnational Marketing in the Information Age

af Diane M. Desimone

indgår i Transnational Business and Corporate Culture serien

Transnational Marketing in the Information Age af Diane M. Desimone
Bag om Transnational Marketing in the Information Age

Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815333111
  • Indbinding:
  • Hardback
  • Sideantal:
  • 164
  • Udgivet:
  • 1. november 1998
  • Størrelse:
  • 138x216x16 mm.
  • Vægt:
  • 453 g.
Leveringstid: Ukendt - mangler pt.

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Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.

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