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Transgenerational Marketing

- Evolution, Expansion, and Experience

Bag om Transgenerational Marketing

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030339289
  • Indbinding:
  • Paperback
  • Sideantal:
  • 298
  • Udgivet:
  • 3. december 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Beskrivelse af Transgenerational Marketing

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

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