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Trademarks, Brands, and Competitiveness

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Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415776936
  • Indbinding:
  • Hardback
  • Sideantal:
  • 254
  • Udgivet:
  • 5. marts 2010
  • Størrelse:
  • 160x239x20 mm.
  • Vægt:
  • 504 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Trademarks, Brands, and Competitiveness

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

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