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Trademarks, Brands, and Competitiveness

indgår i Routledge International Studies in Business History serien

Trademarks, Brands, and Competitiveness
Bag om Trademarks, Brands, and Competitiveness

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415776936
  • Indbinding:
  • Hardback
  • Sideantal:
  • 254
  • Udgivet:
  • 5. marts 2010
  • Størrelse:
  • 160x239x20 mm.
  • Vægt:
  • 504 g.
  • 8-11 hverdage.
  • 21. november 2024

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Beskrivelse af Trademarks, Brands, and Competitiveness

Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides a historical account of the contribution of brands in consumer goods to economic growth. It examine the development of trademark law, and its influence on brand strategy.

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