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Trade Fair Design Annual 2015/16

af Sabine Marinescu
Trade Fair Design Annual 2015/16 af Sabine Marinescu
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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783899862362
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 2. december 2015
  • Størrelse:
  • 237x316x21 mm.
  • Vægt:
  • 1642 g.
  • Ukendt - mangler pt..

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Abonnementet koster 75 kr./md.
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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

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