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Toward a Better Understanding of the Role of Value in Markets and Marketing

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Toward a Better Understanding of the Role of Value in Markets and Marketing
Bag om Toward a Better Understanding of the Role of Value in Markets and Marketing

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781780529127
  • Indbinding:
  • Hardback
  • Sideantal:
  • 275
  • Udgivet:
  • 8. juni 2012
  • Størrelse:
  • 160x230x26 mm.
  • Vægt:
  • 538 g.
  • 8-11 hverdage.
  • 7. december 2024

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This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

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