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Tourism, Technology and Competitive Strategies

af Auliana (Tourism Consultant Poon
Tourism, Technology and Competitive Strategies af Auliana (Tourism Consultant Poon
Bag om Tourism, Technology and Competitive Strategies

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780851989501
  • Indbinding:
  • Paperback
  • Sideantal:
  • 352
  • Udgivet:
  • 1. juni 1993
  • Størrelse:
  • 157x231x23 mm.
  • Vægt:
  • 576 g.
  • Ukendt - mangler pt..

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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