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Tourism Marketing

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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781873150900
  • Indbinding:
  • Hardback
  • Sideantal:
  • 400
  • Udgivet:
  • 1. december 2004
  • Størrelse:
  • 161x26x240 mm.
  • Vægt:
  • 765 g.
  • 8-11 hverdage.
  • 9. december 2024
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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

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