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Tourism Marketing in Western Europe

indgår i CABI Regional Tourism Series serien

Tourism Marketing in Western Europe
Bag om Tourism Marketing in Western Europe

This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781789248753
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 19. november 2021
  • Størrelse:
  • 250x179x20 mm.
  • Vægt:
  • 794 g.
  • Ukendt - mangler pt..

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This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing in this region has been handled and evolved in an era of contradictory forces such as competitiveness versus sustainability, locality versus globalisation, maturity versus new product development.

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