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Tourism Marketing for Cities and Towns

- Using Social Media and Branding to Attract Tourists

af Bonita Kolb
Tourism Marketing for Cities and Towns af Bonita Kolb
Bag om Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders.Written in an engaging style this book will be valuable reading for upper level Tourism students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138685192
  • Indbinding:
  • Paperback
  • Sideantal:
  • 246
  • Udgivet:
  • 21. februar 2017
  • Udgave:
  • 2
  • Størrelse:
  • 154x231x14 mm.
  • Vægt:
  • 406 g.
  • 8-11 hverdage.
  • 29. januar 2025
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Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning, authenticity and use of social media to create personal experiences. In addition, it contains numerous international examples and perspectives from different range of stakeholders.Written in an engaging style this book will be valuable reading for upper level Tourism students.

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