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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781837971671
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 23. oktober 2023
  • Størrelse:
  • 157x14x235 mm.
  • Vægt:
  • 417 g.
  • 8-11 hverdage.
  • 5. december 2024
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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

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