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This is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further contributes to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing. The book considers a variety of social marketing sub fields relevant to tourism and integrates international cases studies to help tourism students see theory in practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415576666
  • Indbinding:
  • Paperback
  • Sideantal:
  • 312
  • Udgivet:
  • 3. februar 2014
  • Størrelse:
  • 244x175x17 mm.
  • Vægt:
  • 560 g.
  • 8-11 hverdage.
  • 9. december 2024

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- Rabat på køb af fysiske bøger
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Tourism and Social Marketing

This is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further contributes to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing. The book considers a variety of social marketing sub fields relevant to tourism and integrates international cases studies to help tourism students see theory in practice.

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