Ticket Operations & Sales Management in Sport
- Indbinding:
- Paperback
- Sideantal:
- 198
- Udgivet:
- 30. marts 2012
- Størrelse:
- 253x180x13 mm.
- Vægt:
- 354 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Ticket Operations & Sales Management in Sport
In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
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