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Three Essential Analytical Techniques for the Behavioral Marketing Researcher

- Median Splits, Mean-Centering, and Mediation Analysis

af Dawn Iacobucci

indgår i Foundations and Trends in Marketing serien

Three Essential Analytical Techniques for the Behavioral Marketing Researcher af Dawn Iacobucci
Bag om Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601989130
  • Indbinding:
  • Paperback
  • Sideantal:
  • 106
  • Udgivet:
  • 30. december 2015
  • Størrelse:
  • 156x234x6 mm.
  • Vægt:
  • 162 g.
  • 2-3 uger.
  • 26. november 2024

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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