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Three Essential Analytical Techniques for the Behavioral Marketing Researcher

- Median Splits, Mean-Centering, and Mediation Analysis

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601989130
  • Indbinding:
  • Paperback
  • Sideantal:
  • 106
  • Udgivet:
  • 30. december 2015
  • Størrelse:
  • 156x234x6 mm.
  • Vægt:
  • 162 g.
  • 2-3 uger.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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