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This Thing Called Marketing

af Jonathan Lezon
This Thing Called Marketing af Jonathan Lezon
Bag om This Thing Called Marketing

Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516531325
  • Indbinding:
  • Paperback
  • Sideantal:
  • 116
  • Udgivet:
  • 30. juli 2019
  • 8-11 hverdage.
  • 3. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Jonathan Lezon

Vis alle bøger af Jonathan Lezon

Beskrivelse af This Thing Called Marketing

Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.

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