THINKING, FAST AND SLOW

Thinking, Fast and Slow, written by the esteemed author Daniel Kahneman, is a riveting exploration of the two systems that control our thought processes. Published by Farrar, Straus and Giroux in 2013, this book delves into the dichotomy of intuitive, impulsive thinking (fast) and deliberate, logical reasoning (slow). Kahneman, a Nobel laureate in Economic Sciences, masterfully intertwines psychology, behavioral economics, and cognitive neuroscience to present a comprehensive overview of human decision-making. The genre of this book can be categorized as psychology and self-help, making it an enlightening read for those who wish to understand the intricacies of the human mind. This book, published by Farrar, Straus and Giroux, serves as a testament to Kahneman's profound understanding of human cognition and his ability to present complex concepts in an engaging manner. It is a must-read for anyone seeking insight into how our minds work and how we make decisions.

*Major New York Times Bestseller
*More than 2.6 million copies sold
*One of The New York Times Book Review''s ten best books of the year
*Selected by The Wall Street Journal as one of the best nonfiction books of the year
*Presidential Medal of Freedom Recipient
*Daniel Kahneman''s work with Amos Tversky is the subject of Michael Lewis''s best-selling The Undoing Project: A Friendship That Changed Our Minds
In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacationΓÇöeach of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal livesΓÇöand how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.