Think Outside the Country
- A Guide to Going Global and Succeeding in the Translation Economy
- Indbinding:
- Paperback
- Sideantal:
- 258
- Udgivet:
- 10. april 2017
- Størrelse:
- 222x141x31 mm.
- Vægt:
- 374 g.
- 8-11 hverdage.
- 16. januar 2025
Forlænget returret til d. 31. januar 2025
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Think Outside the Country
Succeed Globally. Passport Not Required.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global-and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
A process for creating world-ready products, websites, and software
Cultural insights into China, Russia, Germany, Brazil, India, and more
Tips for localizing text, images, icons, and pictures for the world
New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global-and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Brugerbedømmelser af Think Outside the Country
Giv din bedømmelse
For at bedømme denne bog, skal du være logget ind.Andre købte også..
Find lignende bøger
Bogen Think Outside the Country findes i følgende kategorier:
© 2024 Pling BØGER Registered company number: DK43351621